Welcome to Ashland!

Ashland SignAshland, the heart of Chequamegon Bay!
Where you’ll find yourself next to the water!
Your destination for year-round recreation.
Ashland was named in the top 10 Most Beautiful Towns in WI from TheCulturetrip.com

Discover the winter charm of Wisconsin’s northwoods with a visit to Ashland and the Chequamegon Bay area when ice and snow transform the vast wooded terrain into a pristine landscape of quiet beauty.

Ashland County’s more than 200 miles of well-kept trails are a snowmobiler’s paradise.  Many area hotels and motels offer easy access to the trail system, some even allowing visitors to snowmobile right from their door onto major trails.  For a free Ashland County snowmobile map, call 1-800-284-9484, or click here to view the trail map online as a PDF.

Winter brings anglers out in droves for ice fishing on Chequamegon Bay where they can take their pick of excellent fishing for walleye, northern pike, or any of the three major panfish – perch, bluegill and crappie.  Sometime after Christmas, Lake Superior usually freezes and anglers can fish for all the aforementioned species as well as all varieties of trout.  In late January, the ice usually extends into the Apostle Islands where diehard lake trout “bobbers” practice vertical jigging in water up to 250 feet deep for fish that regularly exceed 20 pounds.

Cross-country skiing and snowshoeing are also popular cold-weather pastimes in the Ashland area and offer a great way to take in the area’s natural beauty at a slower pace.  For the most up-to-date ski trail conditions, click here.  Exciting winter events and activities such as the King of the Bay snowmobile drag races and Book Across the Bayski/snowshoe race, both held on the frozen surface of Lake Superior, attract thousands of visitors to Ashland each year.

As you browse our many gift, clothing, sporting and specialty shops, you’ll find everything from local delicacies and gourmet delights, to outdoor gear, vintage clothing and fine art.  Searching for that perfect gift for someone special?  You’ll discover so many intriguing possibilities as you stroll through Ashland’s historic Main Street district.

SnowmobilingFishing on Chequamegon Bay Book Across the Bay Swans on the Bay

No matter the season or occasion, Ashland welcomes guests to the shores of Lake Superior with fabulous food, tempting treats and sumptuous fare sure to please any palate or pocketbook.  If you’re looking for the perfect appetizer, stop by River Rock Inn & Bait Shop for some Cajun-smoked salmon.  For dessert or anytime, treat yourself to scrumptious handmade lavender truffles from Gabriele’s German Cookies & Chocolates.

Ashland, the heart and soul of Chequamegon Bay, encourages visitors to enjoy and explore all that Lake Superior country has to offer.  Click here to download the 2016 Ashland County Activity & Visitor Guide or here to have a Visitor Guide mailed to you.  Find yourself next to the water in Ashland!

(Photos on this website are provided by Monroe Photography.)

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