Welcome to Ashland!

Ashland SignAshland, Lake Superior’s Hometown!
Your destination for year-round recreation

Ashland is famous for the natural spring water that bubbles up from artesian wells found at Prentice Park and Maslowski Beach, a favorite stop for locals and visitors alike. The Lake Superior Waterfront Trail is a continuous scenic path linking Maslowski Beach on Ashland’s west end to Bayview Park and beach on its east side.

The area’s numerous outdoor activities and diversions are a natural delight. Paddlers will discover endless waters to explore and bicyclists can choose from dozens of scenic trails. Golfers will enjoy superb greens with fantastic pastoral landscapes and lake views. The area’s extensive ATV/UTV trails lead riders on woodland adventures of discovery.

Historic downtown Ashland is characterized by its extraordinary brownstone buildings. As you browse our many gift, clothing, sporting and specialty shops, take the time to view the distinct architectural styles displayed throughout the downtown business district, an eight-block area of which is listed on the National Register of Historic Places.

The community’s pride in its rich history is evident in its 13 vibrant murals highlighting a particular aspect of Ashland’s colorful past, depicting subjects ranging from the city’s lumberjacks and military veterans to its railroads, storefronts and former massive ore dock. Since 2005, Ashland has been known as the “Historic Mural Capital of Wisconsin,” making the city a year-round public art destination.

Fodor’s, the world’s largest publisher of English language travel and tourism information, has named the Apostle Islands one of the Top 10 Best National Parks to Visit This Summer. The Apostle Islands National Lakeshore is the only destination on the list that is located in the Midwest!

Lake Superior in the summer means world-class smallmouth bass fishing in Chequamegon Bay as well as great near-shore and deep-water fishing. Bass fishermen hook a lot of northern pike on their bass tackle, and sometimes walleyes as well.  Warmer temperatures send many fish to deeper water where vertical jigging can produce walleye, northern pike, bass and panfish. Towards evening and after dark, these same fish migrate shallow and can be caught on topwater lures for some exciting action.

Summer also means it’s time for the Ashland Area Farmer’s Market, held every Saturday from mid-June through mid-October on Chapple Avenue in downtown Ashland. The street is closed off for this wonderful weekly event featuring music, kids’ chalk activities, fresh produce, fruit, maple syrup, dried flowers, plants, and many homemade items.  The summer of 2014 will mark the 50th anniversary of the founding of the Ashland-Bayfield County Racing Association. Head out to ABC Raceway for five divisions of stock car racing excitement every Saturday evening, culminating in the 39th annual Red Clay Classic in September!

All summer long, the community cordially welcomes visitors to enjoy and explore this shining jewel crowning the greatest of the Great Lakes, Ashland – Lake Superior’s Hometown.  Click here to view the 2014 Visitor & Activity Guide

Photos on this website are provided by Monroe Photography.

Event Calendar Plan your visit Businesses